Press Release: October 11th 2016

De Persgroep selects PLANPOINT for Danish Titles


Belgian newspaper group De Persgroep have chosen PLANPOINT from Integration X as planning tool for their Danish newspaper titles.

De Persgroep has chosen PLANPOINT from Integration X as their new Planning and Dummying solution for their Danish titles, published by Berlingske Media in Copenhagen.

PLANPOINT is a fully browser-based planning and dummying solution for ROP and Classified ads. Setup, planning and production of pages for newspapers and magazines is very simple with a very high level of automation in the daily work.

At Berlingske Media, PLANPOINT will integrate to a new booking system using a real-time web-service integration method. This is a shared integration also used by Integration X’s ADPOINT solution, which is De Persgroep’s corporate advertising production system. This ensures that PLANPOINT users can share ad material status with the sales, creative and production departments, making handling of ads, from booking through production to the final page easy, efficient and super fast.

Founder and CEO of Integration X, Christian Wermuth says about De Persgroep’s decision to implement PLANPOINT for the Danish titles:  “We could not be more excited about one of Europe’s major publishers choosing our PLANPOINT solution as an essential tool in their production workflow.” He continues “When De Persgroep chose ADPOINT as their platform for ad material handling last year, they went for a solution that would offer them the highest level of automation alongside a strong customer platform. Choosing PLANPOINT, now enable De Persgroep to further increase their productivity in a highly competitive market”.

De Persgroep will be installing PLANPOINT version 2 which features improved auto-flow of ads, automatic placing of editorial graphics and much more.

PLANPOINT and ADPOINT can both be seen at the Integration X stand at World Publishing Expo in Vienna, October 10-13th.

For more information please contact Integration X at sales@integration-x.com or http://www.integration-x.com/planning-and-dummying/