How Danish media companies swapped 7 titles in a snap

When Danish Newspaper Groups Politikens Lokalaviser and Jysk Fynske Medier swapped 7 newspaper titles, pressure was on for a fast and smooth migration of data. ADPOINT did the trick.

As part of a major business agreement, Danish newspaper publishers Politikens Lokalaviser and Jysk Fynske Medier recently decided to swap a number of regional titles. Fast migration with little or no manual intervention was paramount to ensure swift transfer and continuity within a very limited timeframe.

As both companies use ADPOINT to manage camera-ready and production ads, Integration X was called in to manage the data migration of all advertising materials.

During the span of only a few evenings, a complete transfer of booking data, as well as all ad materials and production components, was in place. Integration X provided data export, transmission and data import alongside temporary high capacity cloud storage.

Finally Integration X worked with key booking, traffic and production users in both companies to verify data integrity, resulting in timely and uncomplicated go-live for both companies.

The flexible database structure alongside powerful and proven transmission tools provided the platform needed for this fast data transfer. These tools are also used when new ADPOINT customers migrate from other systems.