Benefitting from automatic
ad creative management
ADPOINT from Integration X offers the highest level of automation in traffic, validation, proofing and publication of digital and print ad creatives.
Here are some of the most important benefits of automating ad creative management.
Improve customer relations and self-service
Through a branded HTML5 portal, customers can easily see a user-friendly overview of all orders, deliver creatives, keep track of assets, communicate with salesreps and much more. In other words, the portal takes customerservice to a whole new level of self-service. Allowing customers to do more, means hours of work saved by the AdOps team every day.
Reduce or eliminate manual intervention
Automation is key. By utilizing information already found in the sales system, the creative workflow is fully automated. Email requests are sent out at the right time before deadline. Creatives are validated and feedback is instantly provided. Digital creatives are sent to the correct line item in the ad server (like Google Ad Manager) while print creatives are passed to the editorial system. Creative status is automatically updated to ensure all stakeholders are up to date.
Reduce lead time
Ever missed the first week of a campaign because creatives were not ready? Automated material requests, deadline driven reminders, easy delivery and upstream quality control helps ensuring creatives are in place so you can serve the campaign from the very beginning.
Ensure downstream quality through upstream validation
Uploaded creatives are instantly validated. Digital creatives such as HTML5 display ads, videos, audio-files and statics are validated and scanned for malware in accordance with industry and house rules. Even 3rd party tags and video tags are instantly resolved and validated accordingly. For print creatives, preflighting is performed to provide immediate and easy-to-follow feedback. Creatives that are ok are automatically approved (or flagged for visual inspection) while creatives with errors are rejected with a clear explanation of any problems. Some issues are even fixed automatically.
Easily move production between creative partners
With all creatives and assets in the same system, it is easy to move production between internal and external creative teams and partners. Assets, proofs, visuals, logos and templates are automatically tagged to the customer ensuring solid and secure access can be granted to all production properties.
ADPOINT from Integration X is a market leading solution for creative management and production. Used by media companies on four continents, ADPOINT automates all processes related to chasing, validating, producing, proofing and distributing creatives. ADPOINT runs as a fully managed cloud solution and can be scaled to any size media operation.