De Persgroep chooses ADPOINT from Integration X

Belgian Newspaper Group De Persgroep has chosen ADPOINT from Integration X as their corporate-wide advertising production solution to service printed and digital titles across three countries.

It is with great pride we announce that De Persgroep of Belgium has chosen our ADPOINT solution to handle digital and print ad production for De Persgroep’s publications in Belgium, The Netherlands and Denmark.

ADPOINT encompass the entire ad production from material upload, quality control, asset management and production to deadline management and distribution. At De Persgroep, ADPOINT consolidate advertising orders from three different booking systems, allowing the entire ad production to be centrally monitored and distributed to publications and creative partners in Europe.

CEO Christian Wermuth from Integration X says “We are of course very proud that a pan European publisher like De Persgroep chooses ADPOINT as their ad production solution” and he explains that the solution is a result of ADPOINT already being the system of choice for the Dutch and Danish publications. He adds; “When De Persgroep bought newspaper publishers in The Netherlands and Denmark we soon were able to identify significant production cost reductions by consolidating the entire De Persgroep ad production in a single system, hosted in Belgium.”

“ADPOINT’s ability to consolidate bookings from multiple systems combined with a flexible workflow -engine that adapts to local requirements, made it a perfect match for De Persgroep who wanted a single system to service three different markets”.   Mr. Wermuth also adds that ADPOINT’s dedicated browser based production environment as well as the HTML5 based customer portal has been key elements for the De Persgroep solution.

“Integration X has a strong foothold in the Benelux area and we see the new installation at De Persgroep as a proof of that our solutions are perfect for helping media companies pursuing a consolidation strategy to achieve major production efficiencies and savings” Christian Wermuth concludes.