From Coast to Coast: McClatchy
selects Integration X PLANPOINT

COPENHAGEN, DENMARK, MARCH 3RD, 2021: McClatchy of Sacramento, California has chosen PLANPOINT from Integration X as their future pagination solution. As part of an ongoing upgrade of technology McClatchy rolls out a SaaS based planning solution from Danish Ad Tech company, Integration X. Having already delivered pagination solutions to some of the largest media companies in the world, Integration X provided a flexible solution that connects directly with McClatchy’s new sales and CRM solution from Lineup. 

“Our out-of-the-box integration with Lineup combined with the flexibility and automation of planning provided by PLANPOINT, made us the preferred partner for McClatchy” says Founder and CEO of Integration X, Christian Wermuth. 

PLANPOINT is a fully integrated pagination and planning software as a service solution. It features a high level of automation in pagination of both display and classified ads. In addition, PLANPOINT delivers zoning to match the nation-wide markets of McClatchy. PLANPOINT connects to McClatchy’s editorial solution and when fully rolled out, pagination for all McClatchy print publications will be handled through a single solution.

“Our partnership with McClatchy mark yet another customer who wants to leave old legacy systems behind and instead tap in to a modern solution with great flexibility and Enterprise level security” Christian Wermuth adds, and mentions that PLANPOINT will be rolled out to all 29 McClatchy titles from Sacramento to Miami, during the coming months.

More information

For more information about Integration X and our media production solutions, please contact:
VP of International Sales, Jacob Salomonsen,

About McClatchy

We help people and communities thrive. Through our deeply-rooted commitment to the role of local journalism, McClatchy is a catalyst for informed engagement, greater understanding, and deeper community connections. We ensure delivery of news and information essential to enhancing individual lives and improving the 30 distinct communities that are home to our journalists and iconic brands, including the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the Fort Worth Star-Telegram. We extend our unique local and regional reach, relevance and resources to our advertising partners through fully-integrated marketing solutions. Let’s rise together.

About Integration X

Integration X A/S is  a privately held ad tech company headquartered in Copenhagen, Denmark. We provide software solutions that streamline and boost productivity for media production. Our customers are media companies on four continents and we partner with leading media technology vendors to deliver integrated solutions that enable our customers to stay competitive in a rapidly changing market.

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