Press Release, June 27th 2016

New Planning Solution goes live at Erdee Media

Integration X is proud to announce the go-live of our brand new dummying and planning solution PLANPOINT at Erdee Media Groep in Apeldoorn, Netherlands. Both Display and Classified ads are now handled in one flexible solution.

June 1st was an exciting day in Apeldoorn. Erdee Media Groep took their new Zeno booking system, ADPOINT ad production system as well as PLANPOINT planning live. The tight integration of all the involved systems gives Erdee superior flexibility from the booking of an ad through the production phase, as well as planning, and all the way to the final product.

PLANPOINT had its debut at Erdee Media Groep. Being a brand new product, it has all the benefits of a modern architecture built with the latest technologies. PLANPOINT runs directly from any web-browser – either in the cloud on as an on-premises installation.  The core idea behind PLANPOINT being speed and flexibility.

PLANPOINT can share its database with Integration X’s ADPOINT solution for ad material production and tracking. This means that ErDee now can track ads from the moment they are booked until they appear on the pages, giving ultimately flexibility all the way up to deadline.

ErDee uses many of PLANPOINT’s powerful features, such as intelligently automated ad placement to build both display and classified pages. Advertising pages without editorial content go straight to output from PLANPOINT. Editorial pages are sent to the editorial solution or they can be opened directly in InDesign to have content placed around the ads.

For more information about PLANPOINT and ADPOINT, please check our website: or contact Jacob Salomonsen,

About ErDee Media Groep

Founded in 1971, ErDee Media Groep is a Dutch media company building on a Christian foundation. Their main daily title is Reformatorisch Dagblad with a circulation of approximately 60,000 copies. In addition, the Apeldoorn based company publishes a number of magazines, as well as digital publications.

About Integration X

Integration X A/S is a privately held technology company headquartered in Denmark. We develop ad management and planning solutions for media companies worldwide. Our powerful solutions enable our customers to not only reduce production time and costs, but at the same time increase advertiser services.
Integration X was founded in 1998 and has offices in Denmark, Norway, Hungary and the United States.