DMEXCO attracted approx. 40000 visitors from 98 countries to come to Cologne for two days packed with seminars and a showfloor of approximately 1000 vendors to the digital media industry.
For Integration X it was our first time at DMEXCO and we had our fair share of visitors, looking for ways to streamline ad creative management.
With the newest version of out ADPOINT solution, we’ve taken a huge leap into ad operations for digital creatives
“With the newest version of out ADPOINT solution, we’ve taken a huge leap into ad operations for digital creatives” says Christian Wermuth, CEO and founder of Integration X. “DMEXCO gave us the opportunity to introduce ADPOINT and explain how it vastly reduces manual work within ad traffic, validation and distribution to a wide audience gathered in Cologne” he continues and explains that the high level of activity at DMEXCO confirmed the digital advertising industry is now hunting the same savings and optimizations in handling creatives that the print industry has been able to implement.
ADPOINT integrates with both sales and ad serving systems, making it simple to implement and fast to learn
“ADPOINT integrates with both sales and ad serving systems, making it simple to implement and fast to learn” Christian explains and points out that the solution is currently in use with media companies on four continents.
