Press release, October 1st 2020

Integration X strengthens its operations in France and Southern Europe

Christian Darroy appointed for Business Development

Copenhagen, Denmark, October 1st 2020 Integration X, the leader in Digital and Print Ad Ops automation, today announces it strengthens its operations in France and Southern Europe with the appointment of Christian Darroy as a business developer. 

Based in France, Christian Darroy is an industry veteran. He is joining Integration X after successfully helping Lineup to develop business in France, Belgium and Spain. 

“I have closely monitored the successes of Integration X in recent years. In particular the addition of Digital production workflows to complement Print. The Southern European media publishers are facing critical challenges with needs to streamline production, integrate customers and agencies in workflow and transition to Digital. With both Digital and Print Production workflow plus a strong multi-editions Print Pagination solution, Integration X is perfectly positioned to help media groups in their business transformation”, said Christian Darroy.

“We are very happy to take Christian onboard and his experience and market knowledge are valuable additions allowing us to better address market requirements. This is a confirmation of our commitment to the French speaking and Southern European markets. Integration X is already implemented at one of the largest publishing groups in this region, and we expect to increase our customer base during the coming months.”, commented Jacob Salomonsen, VP of International Sales at Integration X. 

Based in Copenhagen (Denmark) Integration X is the leading supplier of Digital and Print media workflow solutions. Its flagship products ADPOINT (Advertising Material Management and Production ) and PLANPOINT (Pagination and Planning) are used by some of the largest media groups in Europe, The United States and Australia. 

The software is built on modern SaaS and browser technologies and through strong partnerships, Integration X offers seamless integrations with leading and popular media solutions. 


Christian Darroy, Business Development Manager, France / Southern Europe – Phone: +33 6 71 04 21 96.

Jacob Salomonsen, VP of International Sales – Phone: +45 48 16 16 90. 

About Integration X

Integration X A/S is  a privately held ad tech company headquartered in Copenhagen, Denmark. We provide software solutions that streamline and boost productivity for media production. Our customers are media companies on four continents and we partner with leading media technology vendors to deliver integrated solutions that enable our customers to stay competitive in a rapidly changing market.

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