Newspaper ads are preflighted to prevent production issues. Using house or industry standards, ads are scanned for potential problems and the result is presented in the preflight log. Creative professionals make good use of these logs. But what about non-professionals? Like the material provider that uploads the file. ADPOINT ads an extra layer of explanation to preflight reports, making graphics production lingo comprehensible for people with limited production knowledge.
And since this information is displayed immediately upon upload, action can be taken to fix the file. ADPOINT even fixes some problems automatically. If auto-fixing is not an option, files can be moved to a production queue for manual repair or rejected altogether.
ADPOINT comes with Callas pdfToolbox built in, but other preflight systems are fully supported.
ADPOINT accepts most print and digital ad formats and applies the correct preflight profile. Files are linked to the correct order saving a lot of time and effort in the Traffic Department.
Users see ad validation information in layman’s terms with clear explanation of errors and potential problems. Graphic experts can drill down into details.
If ads do not meet specifications, ADPOINT prompts users to upload new files. Ads files with minor problems can be forwarded to an internal production queue.